90% of our business is Google Ads, mostly for e-commerce brands. We also run Meta Ads & TikTok Ads. We are very strong techically, mainly focused on measuring success outside of the Advertising dashboards, Feed optimization & protecting e-commerce brands from overspending on warm traffic & existing customers. I started my own e-commerce business back in college, about 8 years ago but I quickly realized that I was quite good at marketing my business, but the logistical side of e-commerce was not for me. I worked for approximately 6 years as a freelancer before starting Prominence. What differentiates us from other Google-first advertising agencies is that we try and protect brands from overspending on warm traffic, whereas other Google Ads agencies will scale warm campaigns, brand, remarketing,... in order to grow their retainer, we work with the brand and look at Google as another customer acquisition channel. Instead of making ourselves look good with high ROAS, we make the brand's back-end metrics such as MER and nCAC look good.
