Brand Collab

Thank you for coming here. I appreciate your interest in what I am doing.  Below is a link to a Google form. Please fill it out completely. You might wonder who will see this info. 

• It's on a private Google sheet; you can be vague.
• I will forward you the websites of potential brand collab candidates. You can swipe left or right. 

Next, you might wonder what qualifies me to ask these questions and if it will be a waste of your time. In my opinion, brand collaboration is the cheapest form of marketing to acquire customers.

Four years ago, my wife started a clothing brand with a friend. They had no offices; they didn’t have a marketing budget.

Then:

We were a scrappy small company with lofty goals. 

Now:

• My marketing budget is $400,000 a month just under four years later. 
• We are in 800 stores in the United States. 
• We are approaching 40 million in sales 
• 100,000 orders in 45 months
• We are often in WWD and VOGUE
• I  see well-dressed women wearing our product alongside side, say, a channel bag or touching a Chloe belt. 

Brand Collabs had a lot to do with that. 

Brand collabs can be a big deal and an arduous process. 

That’s not what I mean when I say branch Collabs. Those, of course, do exist. That’s not what I am about. 

• For me, a brand Collab is a simple thing. I take two brands that have a similar demographic and, in some cases, are not identical (for gifting purposes)
• both brands will send an email to their list
• In the email, there will be two products, each belonging to a brand, in collaboration.
• Depending on resources, each brand will write its email and send it to each other for feedback. Of course, each brand is in control of their email.
• Each brand will link to a product page on the other's website.
• After the Collab ends, we can debrief and do better next time. There will always be things that could’ve been done better(one of my favorite words, even if not the best flow of grammar)