17 years operating experience in ecommerce. Specialty is profitably growth. Experience in all pillars (DTC, eretail (saks.com etc), Amazon vendor and seller and media). I am differentiated in having seen and fixed most problems in the space for a very long time, I can see where it is the ad creative or where it is your pricing model or inventory model that are making the ads perform poorly and can fix it. Have made several hundred million dollars in incremental revenue for clients, always profitably and long term viable.
