Federico Bartoli

"Skills:

- Direct Response Copywriting
- Web & Landing Page Design
- Consumer Psychology
- Conversion Rate Optimization
- Market & Customer Research

How I got into marketing:

I studied economics & marketing in high-school (in Italy you choose your study path before high school) and decided to pursue a career in marketing after I helped my class win a digital marketing competition in England (we basically had to come up with a business idea + plan and present it like we were on Shark Tank).

My first real marketing experience was a dropshipping store I started during quarantine - I sold hand sanitizers and got more FB bans than Shopify sales.

After that, in 2021 I decided to specialize in CRO and copywriting. I worked at a full service marketing agency until late 2022 then started my own.

What differentiates us from other agencies:

Compared to most CRO agencies, we use a Direct Response-based approach that prioritizes increasing the brand's margins instead of just revenue. To achieve that we focus on helping them improve their offers, launch and scale cold traffic funnels that cut their acquisition costs and we judge tests based on Profit Per Visitor (and not CVR or Revenue).

I'm aware we're not the only agency doing this, but it's something that differentiates us from 90% of CRO agencies."